Medicines which are required to handle your health difficulties or nurse you back to health are advertised as liberally as any consumer goods. Drug marketing is a multi-million industry and adverts are put on the streets, at bus stops and even on the television. We are constantly pushed into buying medicines we do not even require, like medicines to keep your bowel movements normal or to control your pressure. Often times we purchase these medicines without consulting a doctor as the adverts are so convincing. Companies invest millions of dollars trying to influence you into making a purchase especially people of an advanced age who suffer from many health issues. Because these drugs promise false miracles, people are tempted to buy them even when otherwise fit. And these are all ads for prescription drugs which are often wrongly pushed through prescription discount cards or rx discount cards.
The United State FDA guidelines allows prescription drugs to advertise to the public and there are mainly two categories of adverts, product claim and reminder. In the former, the drug is mentioned and information is given about what condition is treats along with the advantages and the risks of using that specific drug for the public. In the remind category however, the name is given but it does not mention what the drug is used to treat and conveniently skips mentioning the risks that can come of using the drug. Here they rely on the prior knowledge of the public which is way of pushing their product through withdrawal of information. There are no laws that make the company obligated to give you detailed information. When you are using a particular prescription discount card, the card might show you the cheapest prescription drug available but not all have the same side effects. Due to difference in manufacturing, the side effects might be different but you as a consumer will stay unaware of it. Different medicines for cold that people buy with rx discount cards, have different side effects so a generic name does not guarantee that one medicine will be like the other.
Due to this reason many medicines are becoming increasingly expensive as they have to cover the cost of drug marketing. And in the current scenario it is hard for people to know which one is good for them as adverts are very persuasive. As a consumer you must be on guard about the adverts. Before purchasing a drug that is cheaper through the prescription discount card, do some research and consult your doctor. The adverts should be a source of information for you, for you to know the options you have. Rx discount cards provide many options for users and you have to be aware of what you are choosing. When you visit the doctor question him about the prescription, get him to tell you in detail what it is treating and what possible side effects the medicine might have sometimes a good pharmacist can also help.